target market in MODESTO target market MODESTO

target market in MODESTO

target market MODESTO

target market in MODESTO.The goal is to reach a subset of the population who may be interested in your particular product.
That group of people is your target market.
The term target market is used because that market is the target at which you aim all your marketing efforts.
The market you are trying to reach are people with common characteristics that set them apart as a group.
The more you know about a target market, the more precisely you can develop your marketing strategy.
People who drive compact cars due to their fuel efficiency form a benefit segment.
For example, if research shows that a sturdy recyclable package with blue lettering appeals to your target market and if you are focused on that target market, you would choose that type of packaging.
Additionally, you could buy spots on a specific radio station or tv show that appeals to this type of buyer, rather than buying general media time.